Ben Pope’s Guide to the 5 Fringe Posters He Never Wants to See Again

The comedian and bookseller went viral for sharing the book cover tropes that need to end. We asked him to give Fringe posters the same treatment

Studio portrait of Ben Pope, wearing a red shirt against a red background
Ben Pope | Photo by Mark Jones

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The Blockbuster Rip-Off

The cockroach of Fringe posters. It will never die, because it’s so easy to do: you just stick your cast’s faces on the year’s biggest film. All you need is Photoshop, between two-three minutes, and a kink for receiving legal emails from Kevin Feige. It’s the graphic design equivalent of singing a famous song and replacing all the lyrics with the word ‘boobs’. Funny for precisely 30 seconds.

The Stand-Up Telling It Like It Is

A primary coloured backdrop. A Getty Images retro microphone. A title comprised of a bland English language aphorism that means nothing: Cards On the Table. In For A Penny. First Things First. And in the centre, shrugging on a stool – a white man in a T-shirt, scratching his head and looking confused. He’s scratching his scalp because he has scabies. And because he couldn’t wrap his head around Microsoft Paint.

A selection of overlapping pen drawings of posters: The Dungeons & Dragons Improvaganzareno; Comedian Telling it Like it is; and the Overly-serious magic show

The Overly-Serious Magic Show

Underneath a monolithic one word title (ZENITH! MIRAGE! PRETENTIOUS!), looking you dead in the eye is a magician in a suit. He’s in a suit because he means business – even though, let us not forget, he is a freelance magician. Technically these are called ‘mentalists’ even though that sounds like what you would call your most insane friend. I strongly believe that magicians should wear capes, and they should only wear suits if they’re in court. Which they should be. For this poster design.

The Dungeons & Dragons Improvaganzareno

Men in their 30s with beards and graphic Ts in heroic poses, pulling jaunty faces and overusing the font Garamond. Very well-meaning but there are so many people in this poster and they look like they’ve just taken over your favourite pub to loudly play boardgames.

I Spent Too Much Time on Instagram

Congratulations! You have designed a semi-tasteful poster! An absurdly flattering headshot. A title font from an A24 film. A backdrop with the emotionally repressed symmetry of Wes Anderson. It’s beautiful! What’s the show even about? Is it poetry? Is it a play? Is it, like everything else, a bit of stand-up about your anxiety, dishwashers, dating apps and Trump? Yes. Yes, it’s that last one.


Ben Pope: The Cut, Assembly George Square, 30 Jul-24 Aug (not 13), 5.05pm